We're building India's
own reels platform.
India Reels is a 100% Indian short-video platform — independently owned, hosted in India, and built ground-up for Indian creators, languages, and tastes. We believe Bharat deserves a stage that speaks its language and shares its values.
Our Mission
Empower every Indian — from Anantnag to Kanyakumari — to share their story in their own language, on their own terms, and earn fairly from it.
Our Vision
To be the default short-video destination for Bharat — where 500 million Indians create, watch and connect, without depending on foreign platforms.
Our values
Bharat First
Every product decision starts with one question — does it serve Indian creators and viewers? If not, we don't build it.
Speed Matters
From 2G to 5G, reels should load instantly. We engineer for the next billion, not the next 100 million.
Languages of India
Hindi, Tamil, Telugu, Bangla, Marathi, Gujarati, Kannada, Punjabi, Malayalam, Odia, Assamese, Bhojpuri and more.
Creator Economy
Fair revenue share, transparent algorithm, zero gatekeeping. If you create, you should earn.
From napkin to nation
Idea born
Three friends in Bengaluru sketched the concept on a chai-tapri napkin.
Beta launch
Onboarded 5,000 creators across 8 Indian languages. Closed beta scaled to 50K MAU.
Public launch
Domain india-reels.com goes live. Apps land on Play Store & App Store. Bharat ready to scroll.
Creator Fund
Direct UPI payouts to top creators. Brand-collab marketplace. The desi creator economy goes mainstream.
Join the desi creator movement.
Download the app and start scrolling, or get in touch if you want to partner with us.