Every tool a creator
actually needs.
India Reels is more than a feed. It's a creator OS — built ground-up for Indian languages, devices, and culture.
Watching reels
Vertical scroll-snap feed
Buttery-smooth swipe-up reels that never buffer.
Personalised trending
Algorithm trained on Indian regional tastes — not foreign data.
Hashtag deep-dive
Follow #bollywood, #cricket, #shayari and never miss a viral moment.
13+ Indian languages
Switch your feed language with one tap.
Creating reels
Pro-grade editor
Multi-clip, speed control, filters, AR effects, text overlays.
Indian music library
Royalty-free desi beats, regional folk, Bollywood snippets.
AI captions
Auto-generate captions in your language. One-tap translate.
Upload in seconds
Optimised for low-end Android. Even on 2G, 60-second reels upload fast.
Growing as a creator
Detailed analytics
Views, demographics, retention, engagement — all in one dashboard.
Direct UPI payouts
Creator Fund pays monthly in INR via UPI. No conversion fees.
Collab tools
Duets, stitches, group reels with built-in revenue split.
Smart notifications
Get notified only when it matters. Mute the noise.
Safety & privacy
Content moderation
24/7 human + AI review. Reports actioned in under 24 hours.
End-to-end DMs
Direct messages between creators are end-to-end encrypted.
India-hosted data
All servers in India, owned by India. Full data sovereignty.
Anti-bot defence
Real human interactions only. Fake engagement is auto-filtered.